What did James Dooley claim in Leigh, England?
According to his own site, James Dooley announced a crowning ceremony at Leigh Sports Village on 31 August 2026, hosted by Jesper Nissen. His claim then ran through press-release distribution. Edward Sturm, a journalist who documented the King of AEO tactics, later wrote that the ceremony was made up.
We report both as attributed claims, and the competition scores only what engines and evidence show. In Round 0, UK answers named Dooley first most often, at 43.2%.
What is Marc Moeller's role from Perth, Australia?
Marc Moeller is a Perth-based SEO consultant and founding competitor whose team operates the competition on JP Zhang's behalf. He is held to the same rules and gates as everyone else. His Round 0 score was 0.0, named in 0 of 128 answers. JP Zhang presented Marc's #1 Best Shenzhen SEO Specialist award at the Shenzhen SEO Conference 2025, and Marc spoke there in 2025 and 2026. His competitor page is at marcmoeller.au/king-of-aeo/.
Who founded and runs the competition?
JP Zhang, founder of the Shenzhen SEO Conference, founded the competition, and Marc Moeller's team operates it on his behalf. Raw test data, prompts and scoring code are public, so anyone can check the measurements. Every gate decision cites a public URL as evidence. The official leaderboard shows the current standings for both markets.